Presentation skills — real case study 商业演讲技巧—广州之行案例发表时间：2024-06-05 15:31
In a rapidly changing business environment, effective communication skills are key to success.BMCP provides professional business communication and presentation skills training to help enterprises improve the expression capability and communication efficiency of work teams. Recently, we delivered a three-day interactive business presentation skills course to a leading international technology company in Guangzhou. Through this training, the team members of the company gained a significant improvement in how to effectively conduct business presentations and cross-cultural communication, which is essential for their business expansion in the global market. 在瞬息万变的商业环境中，有效的沟通技巧是成功的关键。BMCP提供专业的商务沟通和表达技巧培训，帮助企业提高工作团队的表达能力和沟通效率。 最近，我们在广州为一家领先的国际科技公司提供了为期三天的互动商务演讲技巧课程。通过这次培训，公司的团队成员在如何有效地进行业务演示和跨文化沟通方面有了很大的提高，这对公司在全球市场的业务拓展至关重要。 The core of this training is practical practice and systematic delivery . Through professional teaching content and practical communication strategies, the team's presentation ability and self-confidence were significantly enhanced. Our course covered the whole process, from preparation to execution, focusing on key skills such as structural design, effective delivery of key information, and how to anticipate and deal with unexpected situations. 本次培训的核心是实践练习和系统交付。通过专业的教学内容和实用的沟通策略，团队的表达能力和自信心都得到了显著提升。我们的课程涵盖了从准备到执行的整个过程，重点是结构设计，关键信息的有效传递，以及如何预测和处理意外情况等关键技能。
In this three-day business speaking skills training, we provided a series of practical exercises and systematic theories to help our client’s senior staff make significant progress in business speaking and cross-cultural communication. Through professional training, the team members of the company not only improved their presentation skills, but also enhanced their self-confidence and teamwork ability, laying the foundation for greater success in the global market. 在为期三天的商务口语技能培训中，我们提供了一系列的实践练习和系统的理论，帮助客户的高级员工在商务口语和跨文化交际方面取得了显著的进步。 通过专业的培训，公司的团队成员不仅提高了他们的表达能力，还增强了他们的自信心和团队合作能力，为在全球市场取得更大的成功奠定了基础。 The course began with basic presentation skills and progressed to advanced applied skills, ensuring that each participant gained required practical knowledge and skills. 课程从基本的演讲技巧开始，逐步发展到高级的应用技巧，确保每个参与者获得所需的实用知识和技能。
The first day of the course focused on the training of focused skillsets to improve participants' presentation skills through specific techniques and strategies. Specific contents included: 课程第一天的重点是培训重点技能，通过具体的技巧和策略来提高参与者的演讲技巧。具体内容包括: Speech planning: the definition of speech goals, the organisation of speech content, and how to effectively start the speech. Delivery skills: how to open, deliver the body of the speech, and how to close the speech. Effective communication skills: how to express ideas clearly and methodically, and ensure the accuracy and effectiveness of information delivery. Cross-cultural communication: how to communicate effectively in different cultural contexts, paying attention to the impact of cultural differences on communication. Presentation assessment: helping participants identify their strengths and areas of improvement through feedback and assessment. 演讲策划:演讲目标的界定，演讲内容的组织，如何有效地启动演讲。 演讲技巧:如何开场，如何传递演讲主体，如何结束演讲。 有效的沟通技巧:如何清晰有序地表达想法，并确保信息传递的准确性和有效性。 跨文化交际:如何在不同的文化背景下进行有效的交际，关注文化差异对交际的影响。 演示评估:通过反馈和评估帮助参与者确定自己的优势和改进的领域。 In addition, the course covered how to set up a logical structure for the presentation to ensure that the content is organised, engaging, and to the point. Participants are taught how to adjust the content and style of the presentation based on factors such as the audience's age, cultural or linguistic background, and education level to achieve the best communication results. Overall, the first day of training was designed to enable participants to effectively plan and deliver presentations in a variety of business and cultural settings through a series of practical, customised exercises and hands-on practices. 此外，该课程还介绍了如何为演示文稿建立逻辑结构，以确保内容有组织、引人入胜和切中要害。参与者被教导如何根据听众的年龄、文化或语言背景、教育水平等因素调整演讲的内容和风格，以达到最佳的沟通效果。 总的来说，第一天的培训旨在通过一系列实用的、定制的练习和实践，使参与者能够在各种商业和文化环境中有效地规划和发表演讲。
The second day of training focused on effective communication skills and cross-cultural communication. The course covered techniques from presentation preparation to the specific delivery process, how to begin a presentation, how to communicate effectively, and how to conclude a presentation. In addition, it introduced how to communicate effectively in different cultural scenarios, especially the communication differences between high-context and low-context cultures. 第二天的培训重点是有效的沟通技巧和跨文化沟通。该课程涵盖了从演讲准备到具体演讲过程的技巧，如何开始演讲，如何有效地沟通，以及如何结束演讲。此外，本文还介绍了如何在不同的文化情境中进行有效的交际，特别是高语境文化和低语境文化之间的交际差异。 The training explained in detail the seven ‘C’ principles of communication: Clarity, Correctness, Completeness, Concreteness, Conciseness, Courtesy, and Consideration. These principles helped participants enhance the quality of their presentations and ensure the effectiveness and accuracy of information delivery. 培训详细解释了沟通的七个“C”原则:清晰、正确、完整、具体、简洁、礼貌和考虑。这些原则有助于与会者提高其发言的质量，并确保信息传递的有效性和准确性。 The training also included the use of body language to enhance the impact of a speech, such as eyes, voice, and gestures to better connect with the audience and convey information. In addition, the course emphasised how to deal with and use non-verbal communication skills to increase the persuasiveness of presentations. 培训还包括使用肢体语言来增强演讲的影响力，如眼神、声音和手势，以更好地与听众建立联系并传达信息。此外，课程强调如何处理和使用非语言沟通技巧，以增加演讲的说服力。 Overall, the second day of training provided a range of practical skills and strategies to help participants deliver business presentations and communicate more effectively in a multicultural environment. Through practical exercises and feedback, participants were able to apply these skills in real situations, thereby improving both their presentation skills and confidence. 总的来说，第二天的培训提供了一系列实用技能和策略，以帮助参与者在多元文化环境中进行业务演示和更有效地沟通。通过实际的练习和反馈，参与者能够将这些技巧应用到实际情况中，从而提高他们的演讲技巧和信心。 第三天的内容集中在演示的结束和如何有效地进行问答环节。这个环节的重点是演示如何用一个强有力的结尾来结束演讲，如何总结演讲的要点，以及如何给出一个具体的“行动呼吁”。此外，课程还涵盖了如何在演讲结束时引导观众的注意力，以及如何适当地结束讨论。 Specifically, the course included: 具体来说，课程内容包括: Speech preparation: planning and preparing a speech to ensure that the content is adequately prepared. Presentation skills: practicing effective presentation initiation and closing skills, including how to introduce and close a speech. Effective communication: using effective communication skills and cross-cultural communication strategies to increase the impact of presentations. Presentation practice: practical practice opportunities for participants to apply the skills they have learned in a simulated environment. Question and answer (Q&A) session: details on how to handle questions from the audience, including how to receive and answer questions, and effectively manage the question and answer session. 演讲准备:计划和准备演讲，以确保内容准备充分。 演讲技巧:练习有效的演讲开始和结束技巧，包括如何介绍和结束演讲。 有效沟通:运用有效的沟通技巧和跨文化沟通策略来增加演讲的影响力。 演讲练习:为学员提供在模拟环境中运用所学技能的实践机会。 问答环节:详细介绍如何处理观众提问，包括如何接收和回答问题，以及有效管理问答环节。 In addition, the third day also emphasised the importance of feedback, teaching students how to process and use feedback to improve their own presentation. Through these comprehensive training sessions, the course helped participants improve their overall presentation skills and better communicate and interact with the audience. 此外，第三天还强调了反馈的重要性，教学生如何处理和使用反馈来改进自己的演讲。通过这些全面的培训课程，课程帮助参与者提高了他们的整体演讲技巧，更好地与观众沟通和互动。
From the course, we can summarize the following effective communication strategies and presentation skills:From the course, we can summarize the following effective communication strategies and presentation skill. 从课程中，我们可以总结出以下有效的沟通策略和表达技巧： Planning the structure of the speech: When developing the speech, you need to consider the purpose of the speech, the background and needs of the audience, and how to deliver the message. A good structure helps the audience to better understand and absorb the information, such as using a clear beginning, a strong body, and a concluding end. Clear and concise language: Using simple and direct language in your speech will convey your message more clearly than complex and jargon-filled expressions. Brevity not only saves time, but also reduces misunderstandings in communication. Effective opening and closing: An engaging opening can immediately grab the audience's attention, while a strong closing can deepen the audience's impression of the content of the speech. An effective opening and closing is the key to a successful presentation. Cross-cultural communication: In a multicultural work environment, it is essential to understand and respect the ways in which different cultures communicate. For example, in Asia, indirect and implicit forms of expression may be preferred, while in the West, direct and explicit forms of communication may be preferred. Interaction and participation: Encouraging audience participation and interaction can improve the effectiveness of your speech. Questions, discussions, and interactive games can not only increase audience engagement, but also increase the effectiveness of the message. Use of body language: Effective body language, such as appropriate gestures, eye contact, and expression management, can enhance the impact of a speech and create a better connection between the speaker and the audience. 演讲结构的规划：在制定演讲的时候，需要考虑演讲的目的、受众的背景和需求，以及如何传递信息。合理的结构设计可以帮助听众更好地理解和吸收信息，比如使用清晰的开头、有力的主体和总结性的结尾。 简洁明了的语言：在演讲中使用简单直接的语言比复杂和充满术语的表达更能清楚地传达信息。简洁性不仅能够节省时间，还能减少沟通中的误解。 有效的开场和结束：一个吸引人的开场可以立即抓住听众的注意力，而一个强有力的结束则能够加深听众对演讲内容的印象。有效的开场和结束是演讲成功的关键。 跨文化沟通：在多文化的工作环境中，了解和尊重不同文化的沟通方式至关重要。例如，在亚洲，间接和含蓄的表达方式可能更受欢迎，而在西方，则可能更倾向于直接和明确的沟通方式。 互动与参与：鼓励听众参与和互动可以提高演讲的效果。提问、讨论和互动游戏不仅可以提高听众的参与度，还可以增加信息的传递效果。 身体语言的运用：有效的身体语言，如适当的手势、眼神交流和表情管理，可以增强演讲的感染力，使演讲者与听众之间建立更好的联系。 Participants overwhelmingly reported that through this training, their speech ability has been significantly improved, especially in the structure of speech content, effective delivery of key information and cross-cultural communication skills. The trainees said that the content of the training was customised for their actual work needs, and the explanation clear and easy to understand and apply. 学员们普遍反映，通过这次培训，他们的演讲能力得到了明显的提升，尤其是在演讲内容的结构化、关键信息的有效传递以及跨文化交流技巧上。学员们表示，培训的内容非常贴合实际工作需要，讲解清晰，易于理解和应用。 Participants gave particularly positive comments on the following areas: 学员们对以下几个方面给予了特别的正面评价： Practical content: Many participants said that the content was very practical, especially on how to structure speeches and how to deal with communication differences in different cultural contexts. Interactivity and engagement: The interactive aspects and hands-on opportunities during the training were welcomed by the participants, who felt that it helped them to better understand and master presentation skills. Professional and enthusiastic approach to training: Participants appreciated the professionalism and enthusiasm of the trainer and felt that the trainers' approach effectively enhanced the overall learning experience. 培训内容的实用性：许多学员表示，培训内容非常实用，尤其是关于如何构建演讲结构和如何处理不同文化背景下的沟通差异。 互动性和参与度：培训过程中的互动环节和实践机会受到了学员们的欢迎，他们认为这有助于更好地理解和掌握演讲技巧。 专业和热情的培训方式：学员们赞赏培训师的专业性和热情，认为培训师的引导方式有效提升了整个学习体验。 In total, the average score of the whole presentation training workshop was 91.67% approval, with the satisfaction rating of the training program: A+ Exceed expectations by 90 ~ 100 总体而言，整个培训的平均评分为91.67%，培训方案满意度评分为A+，超出预期90 ~ 100分。 Overall, the training strengthened the participants' business presentation skills and had a positive impact on their career development. Participants generally reported that the training not only improved their presentation skills, but also enhanced their ability to handle cross-cultural communication. The success of this training demonstrates BMCP's professional strength in the field of business communication training and its deep understanding of customer needs. We look forward to continuing to provide value to more partners and help more professionals succeed in a global business environment. 通过上述可知，这次培训强化了参与者的商务演讲能力，并对其职业发展产生了积极影响。学员们普遍反映，这次培训不仅提升了他们的演讲技巧，还增强了处理跨文化交流的能力。这次培训的成功展示了BMCP在商务沟通培训领域的专业实力和对客户需求的深刻理解。我们期待未来能继续为更多合作伙伴提供价值，助力更多专业人士在全球化的商业环境中取得成功。 Contact us for more details of our range of market tested, fully customised training products. 请与我们联系，了解更多经过市场测试的、完全定制的培训产品。 See our insights
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BMC Partnership总部位于上海，作为中国和海外的国际认证职业培训项目的专业合格供应商和咨询顾问，拥有数十年的国际经验。 目前，我们提供City & Guilds商务支持（Business Support)三级文凭（4475-13），为中国大陆的职业高中、高等院校和跨国企业，以及私人商业等领域的专业人士提供商业技能培训。 Based in Shanghai, BMC Partnership has over a decade of experience as a specialist qualified provider and consultancy for internationally accredited vocational training programs in China and overseas. Currently, we offer City & Guilds Level 3 Diploma in Business Support (4475-13), providing vocational business skills training to China Mainland vocational high schools, colleges, universities, and multinational enterprises, as well as for private business professionals. |
